We are cultivating projects and originating products that coincide with our surroundings. Every collection, video, lookbook, and graphic is drawn directly from the lives we are subjected to while growing up in Santa Cruz, California.

We do not believe in creating products from a life we did not partake in. We believe that you should be a participant and have paid a degree of dues in order to profit off of something.

All of our products are proudly created from people whose roots lie deeply embedded in California subcultures. Always have been, always will be.